If we had to sum 2025 up in one word, it would be iconic. This year was full of growth, bold moves, and so many pinch-me moments that reminded us why we do what we do. From popping up in NYC to showing up for our community in bigger, louder, and more meaningful ways, 2025 was a year of innovation for Wavytalk, and we're planning to carry that momentum all the way through 2026.
This year, we didn't just launch products. We launched experiences, grew as a brand, and cultivated stronger relationships with our amazing Wavytalk community, making this year so much more memorable.
Who We Are, and Why 2025 Meant So Much
At our core, Wavytalk is inclusive, celebratory, and unapologetically bold. We believe hair should be expressive, empowering, and accessible, never intimidating or exclusive. Whether you're mastering a ten-minute blowout or going full glam for a major moment, we're here to make pro-level results feel effortless, achievable, and most of all, fun.
In 2025, our community showed up in ways that truly blew us away. You lined up, tuned in, tried new tools, shared your stories, and trusted us with your hair journeys. As we reflect on our top 10 moments from this year, we understand that they're not just brand milestones, but wins we got to experience together.
Let's rewind and celebrate the moments that defined our year.
Wavytalk's Top 10 Moments From 2025
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Our First-Ever Pop-Up in NYC: We officially took Wavytalk offline and into the real world, and what an entrance it was. To celebrate the launch of our game-changing Steamline Pro Straightener Brush, we hosted a limited-time pop-up on NYC's Lower East Side. Our community showed up with more energy and excitement than we could have wished for. From free professional hair styling and hands-on product testing to exclusive gifting, photo ops, and a candy bar, our pop-up showed the city what Wavytalk is all about.
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A Times Square Billboard Moment: Our big ideas made it to the biggest screen when we Stream It. Smooth It. Slay It. The campaign lit up Times Square. Seeing Wavytalk on one of the most iconic stages in the world wasn't just a marketing moment; it was a milestone. Proof that a brand built on community, innovation, and accessibility can make waves in the big city and beyond.
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MET Gala Magic: We partnered with celebrity stylists to style five showstopping celeb looks at the MET Gala, including Charli XCX, Madonna, and Hunter Schafer. Our innovative tools helped craft some of this year's most talked-about and sought-after looks. To celebrate, in collaboration with our longtime partner and brand ambassador Andrew Fitzsimons, we hosted a MET Gala viewing party for the hairstylists and makeup artists who make these events magical. A night full of live jazz, curated cocktails, and the creatives who truly do it all.
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The Wavytalk Styling Van Tour: If good hair on wheels wasn't already a thing, we made it one. Our iconic Styling Van rolled through Manhattan and Brooklyn, then headed to the University of Michigan, and finally cruised down the California coast, making stops in San Francisco, Los Angeles, and San Diego. Each stop delivered pro-level styling, hands-on demos, surprise gifts, games, and unforgettable community moments. From busy city streets to campus quads, the excitement was real.
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Launching Our Beloved Hair Talks: We launched our Hair Talks series to start real conversations about hair–no filters, no shame, no taboos. This series reminds and encourages us all to embrace our hair stories and learn how to enhance our natural beauty with confidence. The Wavytalk community's response reminded us how powerful honest dialogue can be when it comes to beauty and self-expression.
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Wavytalk IRL: Iconic In-Store Launches: Seeing Wavytalk products on store shelves was a major milestone for us. In 2025, we officially launched in Target (US) and Boots (UK), making it easier for our Wavytalk community to get their hands on our most-loved products. Being able to shop Wavytalk IRL makes discovering, testing, and falling in love with our tools even easier. A peek into next year: more stores, more moments, and even more Wavytalk magic.
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Creating Community on TYB: Community and connection leveled up when we launched on TYB, a loyalty and engagement platform that rewards fans for interacting with the brands they love. From challenges to exclusive perks to meeting like-minded members, TYB has been a fun-filled way for the Wavytalk community to learn more about each other, our products, and our brand. The best part? We held our first-ever TYB event in our NYC office–a night filled with fun, laughter, and bedazzled hair accessories.
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An Allure Best of Beauty Win: We're still not over this one, and honestly, we might never be. Our Multi Curl 5-in-1 Curling Wand Set won an Allure Best of Beauty Award for Best Multi-Tasker, officially earning its place as the tool that does it all—one tool, endless styles, and a loyal fanbase full of 5-star reviews. We also brought the Wavytalk experience to the Allure Best of Beauty Live event, introducing even more beauty aficionados to the magic of our tools.
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Our FIT Runway27 Partnership: We were honored to be the official hair tools sponsor for our long-time partner, the Fashion Institute of Technology's Runway27 fashion show–an event entirely designed and produced by FIT students. Our tools and stylists helped bring the students' visions to life in real time, and we watched in awe as the models strutted down the runway with their Wavytalk hairstyles. Supporting emerging designers and creatives is something we deeply believe in, and this partnership felt especially meaningful as we continue to invest in the next generation shaping fashion and beauty.
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Grammy-Worthy Glam: We had the honor of styling some of music's biggest artists for the Grammys using our most-loved tools, and the results were nothing short of unforgettable. Breakout stars like Chappell Roan and Gracie Abrams hit the red carpet in looks that felt bold, expressive, and completely true to their personal style. Seeing Wavytalk's involvement in such iconic, career-defining moments reminded us just how powerful hair can be when it tells a story.
A Sneak Peek Into 2026
2025 was a year of firsts, major growth, and unforgettable connections. We met incredible Wavytalk fans, creators, ambassadors, and industry partners who continue to inspire us daily. Every event, launch, and collaboration reinforced our belief that strong brands are built alongside their communities.
For 2026, we're dreaming bigger, styling smarter, and planning even more ways to bring bold hair moments wherever we go. Expect Wavytalk to continue pushing innovation forward, expanding our retail footprint, and leaning into bold, expressive looks that feel fun, fresh, and unapologetically confident. If 2025 taught us anything, it's that the momentum is real, and the best moments are yet to come. We can't wait to keep creating with you! 💫
