Wavytalk x NYFW: The Hair Trends & Tools Behind SIMKHAI's Runway Looks

New York Fashion Week always delivers when it comes to setting the tone for the season’s hottest trends. This February, Wavytalk took center stage as the official hair tools sponsor for the SIMKHAI Fall/Winter 2025 runway show, ensuring every model walked with flawless, fashion-forward hair.

From the sleekest straight strands to effortless waves, our tools—Turblow Pro, Vent Sesh, Curlmaker Pro, and Micro Wave—were the secret behind the stunning hair looks that graced the runway. And the Wavytalk experience didn’t stop there. We extended the backstage magic to a VIP event at SIMKHAI’s Soho store, where guests got a firsthand taste of runway-ready hair with expert styling sessions.

Backstage at SIMKHAI: The Art of Effortless Glam

The SIMKHAI FW25 collection embodied modern elegance, and the hair looks followed suit—a perfect balance of sleek sophistication and laid-back waves. Our backstage stylists used the best of Wavytalk to craft two signature styles:

Sleek, Straight & Shiny – Achieved with the Turblow Pro Fast Drying Hair Dryer and Vent Sesh Wide Flat Iron, this look was all about smooth, high-shine strands with a polished finish.

Loose, Effortless Waves – Created using the Curlmaker Pro Rotating Curling Iron and Micro Wave ⅜” Curling Wand, this style captured the movement and ease that defined the SIMKHAI aesthetic.

Beyond the Runway: Wavytalk at SIMKHAI Soho

Fashion Week isn’t just about what happens on the catwalk—it’s about bringing those iconic looks to life. To celebrate our partnership, we hosted an exclusive styling event at SIMKHAI’s Soho store, where VIP guests and fashion insiders got the full Wavytalk treatment. Our expert stylists recreated the runway looks and offered personalized touch-ups, proving that runway hair is within reach for everyone.

To give even more insight into the inspiration behind the runway looks, Jonathan Simkhai, the visionary designer behind SIMKHAI, shared his thoughts on the hair aesthetics for FW25. Watch the exclusive interview below, where he discusses the creative direction, the balance between structure and softness, and how Wavytalk tools helped bring his vision to life.

NYFW 2025 Hair Trends We’re Loving

Beyond our work backstage, we spotted some major hair trends across NYFW this season:

Ultra-Glossy, Glass Hair – The obsession with ultra-sleek, mirror-like shine continues, proving that polished styles are here to stay. Explore the glass hair trend

Soft, Sculpted Waves – A more natural take on the beachy wave, this trend embraces volume and subtle bends for an effortlessly chic look. Discover how to style it. Learn about ghost waves

’90s Minimalism Meets Luxe Texture – Simple, sleek styles with deep side parts and a touch of movement made a strong statement on the runway. Explore the revival of '90s hair.

Recreate the Look with Wavytalk

Inspired by these NYFW hair trends? Now you can bring the runway home! Shop the tools that powered the SIMKHAI show:

Turblow Pro – For ultra-fast drying with a smooth, salon-quality finish. 

Vent Sesh – The must-have flat iron for sleek, pin-straight hair in no time.

Curlmaker Pro – Automatic curls made easy, for perfect waves every time. 

Micro Wave – The key to tight, defined curls and effortless texture.